STEP 1: SET UP YOUR ANALYTICS
“While you go about your business it is crucial to set up tracking of your campaigns, traffic, numbers, conversions, leads, sales etc. On ALL platforms where you are communicating with your audience.
STEP 2: ANALYSE YOUR DATA
This is where the fun starts to happen. Ensure you set up a regular time to sit down and analyse your insights. There is an art to learning how to read the data and make empowered decisions but let your intuition give it a go but remember there is no shame in asking for help.
STEP 3: HOW EFFECTIVE IS YOUR MARKETING
The main reason why you need to be assessing the data from each platform is to see how your marketing and campaigns are working. Are they reaching the right people and are they effective. No need to wing it anymore.
STEP 4: MAKING BETTER DECISIONS
Takes the confusion out of what you should be doing. What is working and what you need to be doing more of. Seeing your results as data makes it easier to not get caught up in the with the emotions of your work and just see things commercially.