Facebook groups add another dimension to your Facebook activities and should supplement your business fan page.
The main difference between the two is anything you share on your business page shows up in the newsfeed for fans to see and increases your visibility to others in their network. But Facebook groups only show up in the newsfeeds of members.
Whether you start your own or become an active member in others, Facebook groups can connect you with your audience in many ways and help you to promote products or services, support customers or clients and build a network of connections. Here’s how Facebook groups can help your business:
- Provide customer service
A great way to support your customers is via a secret group. Secret groups cannot be located by search or accessed via a URL as members have to be invited. This way you can control who is in the group and you can provide personal support to individual customers or use it as a forum where your customers or clients can assist each other, share testimonials or give updates on their progress. This can be particularly beneficial in the fitness space as members provide accountability and act as a motivation to each other.
- Sell products
As another point of purchase, you can now sell your products in Facebook groups. Once you create or join a For Sale group, you’ll see an option to “sell something” in your Facebook update. You can add a description to what you’re selling, include a price and set a pick-up/delivery location.
- Establish expertise
Create a group or contribute your knowledge to one that already exists to elevate yourself as an expert in the field. For example, members of the #perthhealthybiz help other health-based businesses in the Perth area. Members share events, knowledge and updates. The key thing about this type of group is to be a resource without self-promotion. If you use Facebook groups to be helpful and give freely of yourself, you’ll be rewarded by positive word-of-mouth as it spreads.
- Collect feedback
Focus groups are a thing of the past. If you want to test out new ideas on some of your existing customers, why not start a Facebook group as a think tank? Create a secret Facebook group, invite trusted customers or clients and discuss your new ideas then collect their feedback. This can build stronger connections while prompting people to be as honest as possible with their thoughts on your plans.
- Promote chats
Lots of businesses have attempted to run Twitter chats or ongoing discussion on their Facebook business page, but a group is a great alternative. Use a public group to keep conversations focused on certain topics on particular days of the week. This allows your audience to get engaged and gives you a place to introduce chat guests, offer member deals and give shout-outs. You can also use it to cross-promote your Facebook page and other social media platforms where you’re active.
- Supplement training courses
If your business offers a training course, educational ebook or workshop, give your customers who purchase it access to a private Facebook group where they can ask questions and get exclusive members-only extras or offers. This is a fantastic way to promote loyalty among your customers or clients as they receive the additional resources they want while giving you the opportunity to forge deeper connections and promote your other goods and services.
- Communicate with your team
You can also use a secret Facebook group as a place to bring your employees together, especially if you have remote workers, virtual assistants and freelancers on your team. The group can be a place where you introducing new employees, share updates and information or collaborate on projects and events. Just make sure you and your staff have a social media policy that everyone has read and agreed to first to ensure private discussions don’t end up on public social media channels.
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