It can be difficult to find time for reading articles when you’re a business owner with a lot on your plate. Fortunately, this doesn’t mean you have to miss out on all of the useful information and dialogue available on the internet.
Podcasts are a great tool for learning from respected industry leaders and keeping up with business news across the globe. The best thing is you can listen to them while driving, while working or even in the shower. Here are four great podcasts for business owners that you should check out.
- PNR: This Old Marketing
This Old Marketing is a digital marketing podcast run by Joe Pulizzi and Robert Rose, two of the world’s most respected content marketing leaders. The name derives from their weekly segment, where they discuss classic marketing strategies employed by businesses throughout history and how this knowledge can be applied to the modern landscape.
Primarily, This Old Marketing is a podcast about the current day. Each week, they discuss the latest news in the world of content marketing and how this might affect your business. This is a great way to keep up to date with how your business can use social media and content to better engage with your target market.
This Old Marketing podcasts feature a range of guests from across the industry, and stay within an hour; perfect for your commute to work.
- The School of Greatness
While not specifically about the nitty-gritty of day-to-day operations, The School of Greatness is a worthwhile listen for those interested in improving how they run their lives and thus their business.
Podcast host and former professional American football player Lewis Homes started up the “School of Greatness” while in recovery from injury, without any business experience. He has since grown the brand into a multimillion dollar life-coaching business.
His podcast discusses everything from how to build meaningful relationships that are relevant to your business through to how to motivate yourself to achieve your full potential. A great range of guests have featured on the podcast, providing their insight into how they built successful careers against the odds.
- The $100 MBA Show
The $100 MBA Show is a simple concept that has been executed brilliantly. Host Omar Zenhom produces a 10-minute lesson each day about how to better run your business, providing valuable information in succinct manner.
This show quickly gained traction due to its utility for small business owners, winning many iTunes awards and being recognised by Forbes as “revolutionary business training”.
What stands it apart from most other business podcasts is its focus on genuine practical advice. A lot of podcasts involve interviews with successful business people, highlighting their story of rags to riches. The $100 MBA Show, on the other hand, bypasses romantic stories and provides actual information.
This show is particularly useful due to its brevity. You can learn something about how to better run your business each day, without consuming a lot of time reading textbooks or studying articles.
The HerBusiness podcast series interviews successful Australian business women, authors and entrepreneurs, discussing their experience in the business world and deriving valuable lessons.
The podcast is focused towards providing practical advice for business owners in a short but sweet manner. Host Suzi Dafnis is enigmatic and drives forward conversation to the point, which makes this podcast both entertaining and informative.
HerBusiness podcasts aren’t necessarily about the women being interviewed, but about the advice and perspective they can provide the listener. It is a great way to learn things about how to run your business, with a particular focus on marketing strategies. Although targeted towards women in business, it proves valuable listening for all.
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